I will work with your organization to custom-design a work plan to fit your individual marketing and communications needs. Here are key ways I can support.
Crafting effective strategies
Reach the right person with the right message through the right channel. I will craft and execute effective marketing, communications and narrative strategies to achieve your goals. Such strategies can support:
- Campaigns, product launches, milestones and report roll-outs
- Thought leadership
- Client retention
- Brand identity and messaging
- Crisis and quick response communication
Managing and building content
Engage with your audience through creative storytelling. I identify storytelling opportunities as well as develop, manage and execute intricate content calendars for brand exposure and campaigns. I specialize in long-term planning, day-to-day management, the development of deliverables and promotion. Types of content I support:
- Owned media – blogs, social media, videos, email campaigns, long-form guides, ad creatives and landing pages
- Placed media – op-eds and letters to the editor
Promotion and outreach
By leveraging thoughtful promotion and outreach strategies and tactics, I will support you in connecting with your audience and expanding your reach. Ways I can spotlight your work:
- Press releases, media statements, personalized media outreach, talking points and interview prep
- Social media toolkits
- Influencer marketing and partner collaborations
- Promotional materials – ads, flyers and event content
Jenny Tolep, Strategic Marketing & Communication Consultant 