Jenny Tolep, Strategic Marketing & Communication Consultant

Planned and managed owned media calendar at the Coral Reef Alliance, creating or overseeing the production of all blogs, social media and video content.

Led a donor email marketing strategy to capture leads, increase engagement and secure retention. Types of email series included an automated drip campaign for new subscribers, monthly newsletters and fundraising appeals.

Formed and executed a strategy to position the Environmental Defense Fund’s science, policy and economic staff as top industry experts. Tactics included growing online presence through owned content, securing media placements and supporting speaking engagements.

Led the crisis communications strategy for an international tour operator during the Covid-19 pandemic. This included quick response communication to clients and unconventional content creation during unprecedented times.

Led the roll-out strategy for new peer-reviewed research published in Science. Tactics included building out a landing page, creating a social media toolkit, email engagement and pushing forward a media outreach plan.

Created and implemented a partnership engagement plan at the Coral Reef Alliance to form stronger alliances among corporate donors, local partners and influencers. This included supporting in-person and online events and advancing creative collaborations.

Worked with environmental experts at the Environmental Defense Fund to define a messaging strategy during campaigns. Used messaging to inform owned content and key talking points.