Marketing Collateral
Merchandise
Created an E-Commerce shop to sell company merchandise. This project created a new revenue stream and increased brand awareness. Additionally, attracted leads through a t-shirt design contest, involving participation from celebrity judges.
Calendar Campaign
Led efforts to promote a nonprofit’s calendar appeal by creating social media content, website announcements and an e-newsletter. Additionally, created the written content for the printed calendar, which brought in donations and new lead conversions.
Guidebooks
Have written, edited and created downloadable guidebooks, which serve as an opportunity to educate leads and expand the company’s mailing list.
Printed Materials
Have written, edited and created informational materials that have been disseminated to potential leads, current clients and partners.
Holiday Cards
Designed ocean-themed holiday cards for a nonprofit organization, dedicated to saving coral reefs. The cards incorporated company branding and were promoted widely on social media channels, serving as an opportunity to increase engagement.
Coloring Book
Created written content for a downloadable coloring book. It was promoted in an “Arm Chair Travel Guide” produced by the Latin America Travel Association and Metro newspaper. This book helped keep the travel company relevant, during the pandemic.
Jenny Tolep 