Marketing Collateral

Merchandise

Created an E-Commerce shop to sell company merchandise. This project created a new revenue stream and increased brand awareness. Additionally, attracted new leads through a t-shirt design contest, which involved participation from influencers and celebrity judges.

Calendar Campaign

Led efforts to promote a non-profit’s calendar appeal by creating social media content, website announcements and an e-newsletter. Additionally, created the written content for the actual calendar, which brought in revenue and new lead conversions.

Guidebooks

Have written, edited, and created downloadable guidebooks, which serve as an opportunity to educate leads and expand the company’s mailing list.

Printed Materials

Have written, edited and created informational materials that have been disseminated to potential leads, current clients and partners.

Holiday Cards

Designed ocean-themed holiday cards for a nonprofit organization, dedicated to saving coral reefs. The cards incorporated company branding and were promoted widely on social media channels, serving as an opportunity to increase engagement.

Coloring Book

Created written content for a downloadable coloring book. It was promoted in an “Arm Chair Travel Guide” produced by the Latin America Travel Association and Metro newspaper. This book helped keep the travel company relevant, during the pandemic.

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